MBASkool- Study.Learn.Share. :Online Marketing Partner for Quo Vadis 2011
Monday, November 07, 2011 Posted by Bibaswan Banerjee
MBASkool.com is an upcoming platform for MBA Students and Business Professionals. MBASkool is an exclusive management education platform and is custom made for current students and alumni of B Schools. A Student or a professional can log on to MBASkool to read any business concept or download any management document. A user can ask management or general questions to the growing MBASkool community. He can watch the latest ads in the field of advertising, access a database of brands called brandguide, read various reputed B-School magazines or know whats going in the B-Schools through the MBASkool pages.
A student is not just a user but can also be an active contributor to increasing knowledge bank on MBASkool. Most importantly MBASkool is a free for all service.
What MBASkool Offers ?
The MBASkool online portal has tremendous offerings for the students and professionals. The main sections & feature of MBASkool are enlisted below:
MBASkool gives a platform to students and professionals to showcase their literary and knowledge skills. It has a collection of over 350 originally authored business articles on various management concepts and latest in the world of business in the field of Marketing, Finance, Operations, I.T., Human Resources and Strategy. The articles are authored by the MBASkool editorial team, management students and professionals selected through MBASkool Contests and “Write For Us” page. Every individual who contributes an article has their own “Author Page”, which shows a list of all their contributions. So far, MBASkool has over 50 authors from the top B-Schools submitting their original literary work.
Presentations, reports, case-study analysis, annual reports etc, which are created by students, form the backbone of the Documents section. The MBASkool editorial team takes utmost care while approving the documents so that all the submissions are relevant without any compromise on quality. The document section comprises of over 2200 documents in various categories like Finance, Marketing, Strategy, Operations, HR, General management etc. which can be accessed and downloaded for free by registered members.
The “BrandGuide” comprises of the analysis of over 400 major brands in terms of their Segmentation, Targeting, Positioning, Logos, Taglines, SWOT analysis and Competition. The various sectors analyzed include Automobiles, Banking, FMCG, Telecommunication, Sports brands, Mobile handsets, Airlines, Energy, and I.T.
· MAGAZINES
Every B-School/club/committee take tremendous efforts in making and creating their own magazines but its viewership is limited to only their own students. The MBASkool “Magazines” section is an interactive platform for colleges, clubs and committees to showcase their magazines to the entire B-School fraternity. Some of the premier B-Schools associated with MBASkool are IIM Shillong, IIM Ranchi, IIFT Delhi, XLRI, NMIMS, IIT SJMSOM, JBIMS, KJ Somaiya, SIMSREE, SCMHRD, IMT Ghaziabad, Great Lakes, IIT Kharagpur etc.
Every B-School/club/committee take tremendous efforts in making and creating their own magazines but its viewership is limited to only their own students. The MBASkool “Magazines” section is an interactive platform for colleges, clubs and committees to showcase their magazines to the entire B-School fraternity. Some of the premier B-Schools associated with MBASkool are IIM Shillong, IIM Ranchi, IIFT Delhi, XLRI, NMIMS, IIT SJMSOM, JBIMS, KJ Somaiya, SIMSREE, SCMHRD, IMT Ghaziabad, Great Lakes, IIT Kharagpur etc.
The ‘College and Club Pages’ gives the colleges and their clubs the “Power to Share” in their own hands. These pages give the colleges the authority to control and manage the contents on their own exclusive page. Events, contests, contact details, articles, college/club updates, images etc can all be shared with all the Management institutions on MBASkool. Prestigious institutions like IIM Ranchi, NMIMS, IIFT Delhi, KJ Somaiya, IIT Kanpur etc are already active and buzzing on these Pages.
MBASkool Forum creates an online community for students and professionals to share their views, thoughts, queries etc with other fellow students globally. Discussions on the latest in the world of business to the most popular Group Discussion Topics, all are discussed in details by the registered members themselves.
Since advertising and marketing is an integral part of business and management, MBASkool provides a collection of various print ads and TV commercials across the various domains in the field of business.
MBASkool FACTS & STATS
Launch Date
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December 2010
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Registered Members
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7600+
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Facebook Fans
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10,650+
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Business Articles
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350+
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Management Documents
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2220+
|
BrandGuide
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410+
|
Magazines
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28 (16 B-Schools)
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College and Club Pages
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12 (6 B-Schools)
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NOTE: The data mentioned above is correct upto 7th November 2011 as per MBASkool.com
MBASkool Highlights:
- MBASkool Team interviewed by prestigious media groups like CNBC18 Young Turks, I am starting, New Indian Express and Bangalore Mirror
- NMIMS Mumbai invited Co-Founders Divij Saharia, Manmeet Sabharwal and Kartik Kumar to deliver a guest lecture on “Entrepreneurship”
- Sponsorships
- “Online Partner” of NMIMS Paragana 2011
- “Online Marketing Partner” for IIFT Quo Vadis 2011
- “Knowledge Partner” of HR-Uday NMIMS
- “Media Partner” IIT Kanpur Prabandhan
- Official tie-ups with colleges and clubs like IIM Shillong, IIM Ranchi, NMIMS, XLRI, JBIMS, SCMHRD, IIFT, IMT Ghaziabad, KJ Somiaya, NITIE and many more for Magazines and Pages
- Contests had participants from IIMA, IIMB, IIML, IIMK, NMIMS, FMS, Delhi School of Economics, IIM Shillong, IIT, IMT and other premium B Schools.
MBASkool.com
“For The Thinkers Of Today And The Leaders Of Tomorrow”
Disclaimer: All the views expressed in the above article belong to MBASkool.com.
IIFT and its representatives do not have any responsibility for the claims made above.
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