Inaugural Session: “The Consumer Retention Route to Enhanced ROMI”

Sunday, August 01, 2010 Posted by Bhushan Bapat

Keynote Speaker - Mr. Santosh Desai, MD & CEO of Future Brands

Session I: “Spoil for Choice – The Retention of Indian Youth”


1. Mr. Ashok Bajpai, General Manager - Taco Bell at Yum Restaurants International
2. Ms. Simeran Bhasin, Marketing Head - Fastrack & New Brands at Titan Industries
3. Mr. S Srinivas, GM Marketing - TVS Motor Company
4. Mr. Rahul Shanker, Senior Marketing Manager - Wrigley India

Session II: “Retaining the Exclusive Tag: The World of Luxury Brands”

Moderator for the Panel Discussion:

Ivan Coste-Maniere
Director - Marketing Department, Skema Business School, France
Director - MSc Luxury & Fashion Management, Skema Business School, France


1. Mr. Devasish Dutta, CEO - Gitanjali Lifestyle Limited & MD at MGPL Private Ltd.
2. Mr. Amit Dutta, CEO - Luxury Marketing Council India and MD & Founder at Luxury
Hues Consultancy Limited & Quintessentially Concierge India
3. Mr. Sandeep Vij, CEO - DDB Mudra Group at Mudra Communicatio
4. Ms. Ruchita Sharma, Head of Luxury Retail at the Bird Group & Head of Strategic
Planning at Globaluxia
5. Mr. Sudeep Chhabra, Head of Marketing at DLF Emporio
6. Ms. Roasie Ahluwalia, GM - Marketing Communications at Genesis Luxury Fashion
Pvt. Ltd.

Session III: “Charming their way to Consumer Loyalty – Th e Services Industry”


1. Abhinav Rahul, VP Corporate Communication at Max New York Life Insurance
2. Mr. Mouli Venkataraman, Head - Portfolio Planning and Insights at Nokia*
3. Mr. B Hariharan, VP Sales & Marketing at ITC Hotels*

* Confirmation Awaited


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